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Found 1 from your keywords: author=Urbany, Joe E.
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Growth and Competitive Strategy in 3 Circles
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Urbany, Joe E.Davis, James H.

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market po…

Edition
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ISBN/ISSN
9781453343623
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Series Title
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Call Number
381 URB g