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Found 1 from your keywords: author=VICARI, SERENA
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Brand-building: the creative city
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VICARI, SERENA

The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded…

Edition
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ISBN/ISSN
9788884535245
Collation
162 hlm., ill., lamp
Series Title
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Call Number
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