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Found 2 from your keywords: author=WEST, Emily
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Buy now :how Amazon branded convenience and normalized monopoly
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West, Emily,

"An in-depth analysis of Amazon as a ubiquitous brand that has decisively shaped retail, both online and off, and normalized monpoly"--OCLC-licensed vendor bibliographic record.

Edition
-
ISBN/ISSN
9780262368391
Collation
1 online resource.
Series Title
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Call Number
-
cover
Buy Now: How Amazon Branded Convenience and Normalized Monopoly
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WEST, Emily

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon's c…

Edition
Ed. 1
ISBN/ISSN
9780262368391
Collation
-
Series Title
-
Call Number
658.84 WES b