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Found 2 from your keywords: author=WROBLEWSKI, Lukasz
cover
Culture Management : Strategy and marketing aspects
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WROBLEWSKI, Lukasz

"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable…

Edition
-
ISBN/ISSN
9783832543785
Collation
-
Series Title
-
Call Number
745 CUL
cover
Culture Management: Strategy and marketing aspects
Comment Share
WROBLEWSKI, Lukasz

"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable…

Edition
-
ISBN/ISSN
9783832543785
Collation
-
Series Title
-
Call Number
780