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Found 1 from your keywords: author=Wei-lun Lu
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Persuasion in Public Discourse: Cognitive and functional perspectives
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Jana PelclováWei-lun Lu

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (in…

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9789027201386
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