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Found 1 from your keywords: author=YEPEZ, Eduardo Terán
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Disruptions, Diversity, and Ethics in Marketing: First International Conferen…
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PUERTAS, Sergio MartínezPEREZ, Manuel SánchezLOPEZ, Cristina SegoviaYEPEZ, Eduardo Terán

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics …

Edition
1
ISBN/ISSN
978-3-031-70488-8
Collation
XIV, 174
Series Title
-
Call Number
-