Marketing

Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association (htt p://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx) Marketing is the activity, set of institutions, and processes for creati…

Biology

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570 BIO b

World Regional Geography

In a traditional World Regional Geography textbook, chapters are arranged around the various regions of the world with each chapter focusing on the geographic features of the particular region. Concepts such as climate, physical features, culture, economics, and politics are discussed in every chapter and particular places and names of physical features found in each region are emphasized. In e…

GIS Based Ground Water Quality Evaluation with Particular Reference to India

Groundwater is used for domestic, industrial water supply and irrigation all over the world. In the last few decades, there has been a tremendous increase in the demand for fresh water due to rapid growth of population and accelerated pace of industrialization. Human health is threatened by most of the agricultural development activities particularly in relation to excessive application of fe…

Genetics and Genomics

The book contains the substance of the lectures and partly of the practices of the subject of ‘Genetics and Genomics’ held in Semmelweis University for medical, pharmacological and dental students. The book does not contain basic genetics and molecular biology, but rather topics from human genetics mainly from medical point of views. Some of the 15 chapters deal with medical genetics, but t…

Environmental Control, Monitoring And Modeling

We start by defining air pollution and examining the main sources of air pollution. We then classify air pollutants according to origin, chemical composition, state of matter, and area of impact; and examine the effects of air pollution, particularly the immediate health affects. We conclude by explaining Hong Kong's Air Pollution Index.

Genetics of human populations: evolutionary and epidemiological applications

The present thesis deals with a deep analysis of the genetic structure of extant human worldwide populations, with a special focus on the Mediterranean. Different genetic markers, 18 Alu insertions and 367 single nucleotide polymorphisms (SNPs), were analysed for the first time in general populations and Bedouins from Jordan. The same SNPs were also genotyped in a consistent set of samples from…

Contemporary Biology Development

We’ll begin with a brief introduction to the two main types of stem cells, embryonic and adult stem cells. We’ll then discuss stem cell potency. The second section “Stem cells in research and diseases management” will focus on the opportunities and roles of stem cells in diseases and medical research. Stem cells have a special position in contemporary biological sciences due to their…

Product Environmental, Health and Safety Standards

This module provides you with the foundational knowledge you need to understand what 'products' are, and how they can be classified, designed, produced and disposed of in ways that best preserve and promote the integrity of the environment, and of human health and safety. This module should take you about six hours to complete, including the time you will need to complete the activities and se…

Fundamentals of Global Strategy A Business Model Approach

This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change—how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this…