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Forecasting Travel in Urban America: The Socio-Technical Life of an Engineeri…
A history of urban travel demand modeling (UTDM) and its enormous influence on American life from the 1920s to the present. For better and worse, the automobile has been an integral part of the American way of life for decades. Its ascendance would have been far less spectacular, however, had engineers and planners not devised urban travel demand modeling (UTDM). This book tells the story of…
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- Ed. 1
- ISBN/ISSN
- 780262374521
- Collation
- -
- Series Title
- -
- Call Number
- 620 CHA f
Innovation Matters: Competition Policy for the High-Technology Economy
A proposal for moving from price-centric to innovation-centric competition policy, reviewing theory and evidence on economic incentives for innovation. Competition policy and antitrust enforcement have traditionally focused on prices rather than innovation. Economic theory shows the ways that price competition benefits consumers, and courts, antitrust agencies, and economists have developed …
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- Ed. 1
- ISBN/ISSN
- 9780262358637
- Collation
- -
- Series Title
- -
- Call Number
- 658.4063 GIL i
The Good Drone: How Social Movements Democratize Surveillance
How small-scale drones, satellites, kites, and balloons are used by social movements for the greater good. Drones are famous for doing bad things: weaponized, they implement remote-control war; used for surveillance, they threaten civil liberties and violate privacy. In The Good Drone, Austin Choi-Fitzpatrick examines a different range of uses: the deployment of drones for the greater good. …
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- -
- ISBN/ISSN
- 9780262358453
- Collation
- -
- Series Title
- -
- Call Number
- 623.7469
Management: Corporate Entrepreneurship
Dieses Lehrbuch zeigt, wie etablierte Unternehmen eine unternehmerische und innovative Organisation schaffen und erhalten können, um langfristig ihre Wettbewerbsfähigkeit zu sichern. Dies wird erreicht über eine unternehmerische Strategie, flexible Organisationsstrukturen und eine passende Organisationskultur. Etliche Instrumente ermöglichen sowohl mehr unternehmerisches Engagement einzelne…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-13066-4
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
Business Cases in Organisation Behaviour and HRM
This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world. The world has been experiencing disruptions and technological changes at an unprecedented level in the last two decades. This book is a collection of handpicked cases and teaching notes on the various critical dimensions of OB, such as organization…
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- 1
- ISBN/ISSN
- 978-981-99-2031-0
- Collation
- Business
- Series Title
- -
- Call Number
- 650
Impacts of COVID-19 on Supply Chains
This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse industries during the COVID and post-COVID periods and the solutions employed by companies to tackle them. The book covers several strategies, such as fulfillment strategies, inventory management, i…
- Edition
- 1
- ISBN/ISSN
- 978-3-031-47734-8
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
Cracking the Bro Code
Why dominant racial and gender groups have preferential access to jobs in computing, and how feminist labor activism in computing culture can transform the field into a force that serves democracy and social justice. Cracking the Bro Code is a bold ethnographic study of sexism and racism in contemporary computing cultures theorized through the analytical frame of the “Bro Code.” Drawing …
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- -
- ISBN/ISSN
- 9780262377157
- Collation
- -
- Series Title
- -
- Call Number
- 600
Selling the American People: Advertising, Optimization, and the Origins of Ad…
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the I…
- Edition
- Ed. 1
- ISBN/ISSN
- 9780262374248
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 MCG s
Entwicklung und Erprobung eines kompetenzorientierten Leistungstests auf unte…
Steffen Spitzner entwickelt und erprobt im Rahmen dieses Buches einen kompetenzorientierten Leistungstest auf unternehmerisches Wissen und Denken. Dazu erschließt er die fachwissenschaftliche Perspektive des Entrepreneurships, ergänzt diese um fachdidaktische Konkretisierungen der Entrepreneurship Education und integriert kompetenz- und testtheoretische Grundlagen. Auf dieser Basis entwickelt…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-41591-4
- Collation
- Business and Economics
- Series Title
- -
- Call Number
- 650.1
Digital Entrepreneurship
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicat…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-53914-6
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650.1
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