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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

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Detail Information
Series Title
European Advertising Academy
Call Number
658 ADV a
Publisher
: Springer.,
Collation
XI, 330
Language
English
ISBN/ISSN
978-3-658-08132-4
Classification
658
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
Ed. 1
Subject(s)
Marketing
Management
Market Research and Competitive Intelligence
Specific Detail Info
-
Statement of Responsibility
Other Information
Cataloger
umi
Source
https://link.springer.com/content/pdf/10.1007/978-3-658-08132-4.pdf?pdf=button
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