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The Community Manager's Playbook

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As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product.

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Series Title

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Call Number

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Publisher

Cham : Springer., 2015

Collation

XII, 316

Language

English

ISBN/ISSN

978-1-4302-4996-2

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

-

Edition

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Subject(s)

Business and management

Specific Detail Info

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Statement of Responsibility

Lauren Perkins

Other Information

Cataloger

Jemadi

Source

https://link.springer.com/content/pdf/10.1007/978-1-4302-4996-2.pdf?pdf=button

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