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The Perception of Quality

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Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.

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Detail Information

Series Title

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Call Number

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Publisher

London : Springer London., 2014

Collation

IX, 265

Language

English

ISBN/ISSN

978-1-4471-6627-6

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

-

Edition

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Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

George N. Kenyon, Kabir C. Sen

Other Information

Cataloger

Jemadi

Source

https://link.springer.com/content/pdf/10.1007/978-1-4471-6627-6.pdf?pdf=button

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