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Business Relationship Management and Marketing : Mastering Business Markets

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.​

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Detail Information
Series Title
-
Call Number
650
Publisher
Berlin : springer Berlin.,
Collation
-
Language
English
ISBN/ISSN
978-3-662-43856-5
Classification
650
Content Type
-
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
Business & Economics
Specific Detail Info
-
Statement of Responsibility
Other Information
Cataloger
ratna
Source
https://link.springer.com/book/10.1007/978-3-662-43856-5
Validator
-
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