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Revolution in Marketing: Market Driving Changes

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.

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Series Title

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Call Number

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Publisher

Cham, Switzerland : Springer Cham., 2014

Collation

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Language

English

ISBN/ISSN

978-3-319-11761-4

Classification

NONE

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Edition

Ed. 1

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

Harlan E. Spotts

Other Information

Cataloger

Firli

Source

https://link.springer.com/book/10.1007/978-3-319-11761-4#book-header

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