Text

Data Is Everybody's Business: The Fundamentals of Data Monetization

---

Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed.

Key features of the book:• Grounded in twenty-eight years of academicresearch, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)• Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks• Rich with detailedcase studies• Supplemented by free MIT CISR website resources (cisr.mit.edu)

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

-

Publisher

: The MIT Press., 2023

Collation

-

Language

English

ISBN/ISSN

9780262375344

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

-

Specific Detail Info

-

Statement of Responsibility

Barbara H. Wixom, Cynthia M. Beath, Leslie Owens

Other Information

Cataloger

Jemadi

Source

-

Validator

Jemadi

Digital Object Identifier (DOI)

https://doi.org/10.7551/mitpress/14867.001.0001

Journal Volume

-

Journal Issue

-

Subtitle

-

Parallel Title

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment