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Found 1 from your keywords: author="Wixom, Barbara H."
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Data Is Everybody's Business: The Fundamentals of Data Monetization
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Wixom, Barbara H.Beath, Cynthia M.Owens, Leslie

Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people acr…

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9780262375344
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