Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 1 from your keywords: author=Wixom, Barbara H.
cover
Data Is Everybody's Business: The Fundamentals of Data Monetization
Comment Share
Wixom, Barbara H.Beath, Cynthia M.Owens, Leslie

Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people acr…

Edition
-
ISBN/ISSN
9780262375344
Collation
-
Series Title
-
Call Number
-