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Marketing Communication Policies

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By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.

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Detail Information

Series Title

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Call Number

658.8

Publisher

Berlin, Heidelberg : Springer Berlin, Heidelberg., 2007

Collation

Marketing/Pemasaran

Language

English

ISBN/ISSN

978-3-540-37323-0

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Social Media
Marketing
Online Marketing
ocial Media, Marketing

Specific Detail Info

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Statement of Responsibility

Rainer Busch

Other Information

Cataloger

Suwardi

Source

https://link.springer.com/book/10.1007/978-3-540-37323-0

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