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Strategies for Electronic Commerce and the Internet

Lucas, Henry C. - Personal Name;

A guide to help business managers better compete in the age of the internet and electronic commerce.This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.OCLC-licensed vendor bibliographic record.


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Detail Information
Series Title
-
Call Number
-
Publisher
Cambridge : MIT Press,., 2002
Collation
1 online resource (xiv, 265 pages) :illustrations
Language
English
ISBN/ISSN
9780262278614
Classification
NONE
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
Electronic Commerce
Business enterprises
Strategic planning.
Internet.
Specific Detail Info
-
Statement of Responsibility
Henry C. Lucas, Jr.
Other Information
Cataloger
jemadi
Source
-
Validator
jemadi
Digital Object Identifier (DOI)
DOI: https://doi.org/10.7551/mitpress/6488.001.0001
Journal Volume
-
Journal Issue
-
Subtitle
-
Parallel Title
-
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No other version available

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