Behavioral insights

---

An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.OCLC-licensed vendor bibliographic record.

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

-

Publisher

: .,

Collation

1 online resource

Language

English

ISBN/ISSN

9780262360135

Classification

-

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Policy sciences
Psychology, Industrial.
Political planning
Social planning
Business.

Specific Detail Info

-

Statement of Responsibility

Michael Hallsworth and Elspeth Kirkman.

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment