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Strategic International Management
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, R…
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- 978-3-658-07884-3
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Entrepreneurship in BRICS Policy and Research to Support Entrepreneurs
This book presents selected articles that discuss important issues related to entrepreneurship in Brazil, Russia, India and China as well as contributions from authors whose countries have a tradition on entrepreneurship support, such as Italy and the UK. The articles were presented and discussed in a conference on Entrepreneurship in Brazil in November 2013 organized by the Institute of Econom…
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- 978-3-319-11412-5
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- 50 b/w illustrations
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Entrepreneurs in Family Business Dynasties Stories of Italian-Australian Fam…
This book is a longitudinal story of seven Italian-Australian family business dynasties, spanning over a hundred years across three generations, and starting with the founding generation who migrated to Australia in the first half of the 20th century. With hard work and sacrifices, they set the foundations of a long-lasting family culture, and the values that form the glue of a multigenerationa…
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- ISBN/ISSN
- 978-3-319-13918-0
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- 83 b/w illustrations
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The Sustainable Global Marketplace Proceedings of the 2011 Academy of Market…
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
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- 978-3-319-10873-5
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The Strategy Planning Process Analyses, Options, Projects
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strateg…
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- 978-3-662-51603-4
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The Strategy Planning Process Analyses, Options, Projects
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strateg…
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Minority Marketing: Research Perspectives for the 1990s
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17385-6
- Collation
- XI, 115
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- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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The Scrum Culture
This book is a guide for managers, Scrum Masters and agile coaches who are interested in agile organizational methods and who are planning to introduce Scrum at their own company. Scrum is not only a product development framework but can also be used to structure activities for agile and lean organizational development. Divided into five major parts, the book first introduces and defines t…
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- ISBN/ISSN
- 978-3-319-11827-7
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The Scrum Culture Introducing Agile Methods in Organizations
This book is a guide for managers, Scrum Masters and agile coaches who are interested in agile organizational methods and who are planning to introduce Scrum at their own company. Scrum is not only a product development framework but can also be used to structure activities for agile and lean organizational development. Divided into five major parts, the book first introduces and defines t…
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- ISBN/ISSN
- 978-3-319-11827-7
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Minority Marketing: Issues and Prospects
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17391-7
- Collation
- XV, 161
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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