This open-access book brings together international experts who shed new light on the status of social enterprises, benefit corporations and other purpose-driven companies. The respective chapters take a multidisciplinary approach (combining law, philosophy, history, sociology and economics) and provide valuable insights on fostering social entrepreneurship and advancing the common good. In …
Geschenke und Gefälligkeiten, Entlassungen, Mobbing, Billiglohnproduktion oder Einsatz von Cookies oder Persönlichkeitsprofilen – Das Spektrum an möglichen Spannungsfeldern im Unternehmensalltag ist groß. Mit der Digitalisierung sind die ethischen Herausforderungen noch größer. Dieses Open Access Buch führt Führungskräfte in die Erfassung und Lösung ethischer Dilemmas im Unternehmen…
This book offers insights into the process and the practice of local economic development. Bridging the gap between theory and practice it demonstrates the relevance of theory to inform local strategic planning in the context of widespread disparities in regional economic performance. The book summarizes the core theories of economic development, applies each of these to professional practic…
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This unique open access book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, members of the board of directors, and CEOs in various countries, working in close collaboration with prominent researchers. Each Living Case addresses a current issue that a given company or institution needs to resolve. For every Case, the goal is form…
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of soci…
Defining luxury in the watch industry: exploring the gestalt of Swiss luxury watches -- Trends and challenges in the Swiss luxury watch industry: insights from an expert survey -- Luxury watches and ethical hubris: a comparative overview of illustrative cases -- Gestalt-switch of luxury products: exploring pitfalls of inconsistent value expressions in conspicuous consumption -- "Some of my cust…
In diesem Open-Access-Buch wird aus dem International Sales Accelerator Modell mit dem «Rad der Implementierung» ein dauerhaft einsetzbares Business Development Tool für den praktischen Einsatz abgeleitet, das Unternehmen helfen kann, den iterativen Prozess der Internationalisierung auf Basis der Erkenntnisse des International Sales Accelerator Modells strukturiert zu durchlaufen und entspre…
This open access book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted to and dealt with the impact of the pandemic. Drawing on experiences from Britain, Australia and Sweden, it showcases how Covid has challenged routines and procedures in universities, and thrown them into a disarray of ever-changing events and short-term adap…
Dieses Open-Access-Buch bietet einen Überblick über die Grundlagen des Social Sellings und die Einordnung ins Vertriebs- und Marketingmanagement. Dazu werden Social Selling spezifische Ansätze wie Personal Branding, Employee Advocacy, Content Marketing, Influencer Marketing sowie Social Listening vorgestellt. Im Fokus stehen weiterhin ein Überblick über Plattformen und Tools sowie die Disk…