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Information and Communication Technologies in Tourism 2022
While film and television have a long tradition in tourism marketing, the potential of video games is overlooked. This study unlocks a novel era of marketing by investigating the interplay between experiential factors and ingame experiences, and how they may contribute to one’s intention to visit ingame destinations. By taking Assassin’s Creed Odyssey as the study context, game world d…
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- ISBN/ISSN
- 9783030947514
- Collation
- XII, 507
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Information and Communication Technologies in Tourism 2021: Proceedings of th…
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of soci…
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- ISBN/ISSN
- 978-3-030-65785-7
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