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Found 1 from your keywords: author=David Massimo
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Information and Communication Technologies in Tourism 2022
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Jason L. StienmetzHolmaBerta Ferrer-RosellDavid Massimo

While film and television have a long tradition in tourism marketing, the potential of video games is overlooked. This study unlocks a novel era of marketing by investigating the interplay between experiential factors and ingame experiences, and how they may contribute to one’s intention to visit ingame destinations. By taking Assassin’s Creed Odyssey as the study context, game world d…

Edition
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ISBN/ISSN
9783030947514
Collation
XII, 507
Series Title
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Call Number
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