Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
This book focuses on how to promote innovation and an entrepreneurial mindset within organizations in the context of structural changes. It highlights the importance of internal marketing of innovation and ideas among employees, of creating collaborative spaces, and of company leaders promoting collaboration. The key aspect in all contributions gathered here is to understand the co-creation pat…
Konferensi yang diselenggarakan oleh Lembaga Teknik Industri China yang merupakan masyarakat teknik industri utama di China. Konferensi edisi ke-21 yang telah membangun reputasi yang sangat baik, khususnya. di Asia. Diselenggarakan oleh Universitas Tianjin dan Institut Teknologi Beijing yang merupakan organisasi riset terkemuka di China. -> Atas nama Institusi Teknik Industri China, CMES, saya …
The creation, success and long-term survival of enterprises are fundamentally linked to the effectiveness of decision-making processes and negotiation capabilities. This book provides an overview of research into how decisions permeate entrepreneurial ventures throughout their lifecycle. A multidisciplinary approach combining psychology, sociology and political science is used to investigate ho…
In the wake of Brexit and Trump, the debate surrounding post-truth fills the newspapers and is at the center of the public debate. Democratic institutions and the rule of law have always been constructed and legitimized by discourses of truth. And so the issue of "post-truth" or "fake truth" can be regarded as a contemporary degeneration of that legitimacy. But what, precisely, is post-truth fr…
This book presents the Entrepreneurship Viability Index (EVI) as a focal point to define other novel indices. It also introduces readers to new concepts and metrics of entrepreneurship to help measure the lifespan of entrepreneurial activities and quantify the capabilities of entrepreneurs as well as the share of efficient businesses at the country level. Using a variety of mathematical models …
Menggabungkan perkembangan terbaru dalam Komunikasi, Pemrosesan Sinyal, dan Sistem. Mengkaji pendekatan sistem untuk Komunikasi dan Pemrosesan Sinyal. Mempromosikan integrasi algoritma dan sistem, perangkat lunak dan perangkat keras. ---> Konferensi Internasional Komunikasi, Pemrosesan Sinyal, dan Sistem (CSP) ke-4 diadakan di Chengdu, Sichuan, pada tanggal 23-24 Oktober 2015. Chengdu, ibu kota…
Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.
This book presents research from leading researchers in the European banking field to explore three key areas of banking. In Bank Risk, Governance and Regulation, the authors conduct micro- and macro- level analysis of banking risks and their determinants. They explore areas such as credit quality, bank provisioning, deposit guarantee schemes, corporate governance and cost of capital. The book …
Menyajikan makalah terpilih dari Konferensi Sistem Cerdas China 2015 (CISC'15), Termasuk teori dan teknologi mutakhir di bidang sistem cerdas --> Konferensi Sistem Cerdas China adalah acara utama yang didedikasikan untuk mengeksplorasi kemajuan, tren, dan aplikasi terbaru di bidang sistem cerdas. Konferensi ini berfungsi sebagai platform bagi para peneliti, akademisi, profesional industri, dan …