Veterinary Oncology A Short Textbook

This highly readable textbook provides a comprehensive but concise overview of the principles of oncogenesis in veterinary medicine, discussing selected tumors in domestic animals in detail, and addressing cancer diagnostics and therapy. All chapters are illustrated with histological and radiological images to enhance readers’ understanding. Accordingly, the book is a must-have reference guid…

Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic…

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, a…

222 Keywords Marketing

Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des Marketings erläutert. Die Erklärungen…

Media Corporate Entrepreneurship

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.

Media Corporate Entrepreneurship

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.

Consensus Building in Group Decision Making

This book is intended for researchers and postgraduates who are interested in the consensus reaching process in group decision-making problems. It puts forward new optimization-based decision support approaches to help decision-makers find roadmaps to consensus with minimum adjustments. Simulation experiments and comparison analysis are subsequently conducted to assess the validity of the propo…

Design Science Research

Consolidating existing knowledge in Design Science, this book proposes a new research method to aid the exploration of design and problem solving within business, science and technology. It seeks to overcome a dichotomy that exists in the field between theory and practice to enable researches to find solutions to problems, rather than focusing on the explanation and exploration of the problems …

Disability in the Global South

This first-of-its kind volume spans the breadth of disability research and practice specifically focusing on the global South. Established and emerging scholars alongside advocates adopt a critical and interdisciplinary stance to probe, challenge and shift common held social understandings of disability in established discourses, epistemologies and practices, including those in prominent areas …

Chronic Regulatory Focus and Financial Decision-Making

In this book, the relationship between financial decision-making and chronic regulatory focus is explored to provide a better understanding of consumer decisions. Financial decisions are modelled on the basis of assets and portfolios sensitive to particular regulatory foci. Studies in the book test whether participants select assets/portfolios that conform to their respective foci. In addition,…

Legume Protein: Properties and Extraction for Food Applications