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Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…
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- 978-3-658-08221-5
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The Schutzian Theory of the Cultural Sciences
This work is devoted to developing as well as expounding the theory of the cultural sciences of the philosopher Alfred Schutz (1899-1959). Drawing on all of Schutz’s seven volumes in English, the book shows how his philosophical theory consists of the reflective clarifications of the disciplinary definitions, basic concepts, and distinctive methods of particular cultural sciences as well as t…
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- 978-3-319-13653-0
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The Semantic Web. Latest Advances and New Domains
This book constitutes the refereed proceedings of the 12th Extended Semantic Web Conference, ESWC 2014, held in Anissaras, Portoroz, Slovenia, in May/June 2015. The 43 revised full papers presented together with three invited talks were carefully reviewed and selected from 164 submissions. This program was completed by a demonstration and poster session, in which researchers had the chance to p…
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- 978-3-319-18818-8
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Digital Entrepreneurship
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicat…
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- 1
- ISBN/ISSN
- 978-3-030-53914-6
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- Entrepreneurship/Kewirausahaan
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- Call Number
- 338.04
Effective Entrepreneurial Management
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as finan…
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- 1
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- 978-3-319-50467-4
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- Business Management
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- -
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- 650
Social Entrepreneurship
This contributed volume features state-of-the-art research from ten different countries on implementation, institutionalization and the future prospects of social entrepreneurship. This volume aims at bringing together research that considers the context of economy, politics and cultural issues combining with the needs of social and human development. By conceptualizing the notion of social ent…
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- 1
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- 978-3-319-01396-1
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- Business and Economics
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- -
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- 650
An Instructor's Manual to H2H Marketing Case Studies
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating…
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- 1
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- 978-3-031-49005-7
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- Marketing
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- 658.8
Principles of Knowledge Auditing: Foundations for Knowledge Management Implem…
A comprehensive theoretical and practical guide to the operating principles of knowledge auditing, illustrated with numerous case studies. A knowledge audit provides an “at a glance” view of an organization's needs and opportunities. Its purpose is to improve an organization's effectiveness through a better understanding of the dynamics and levers of knowledge production, access, and use…
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- Ed. 1
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- 9780262373166
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- 658.403 LAM p
Responsible Innovation in Large Technological Systems
Large technological systems, such as seaports, nuclear power stations, wind farms and natural gas extraction, provide vital functions for society. And yet these large technological systems have an impact on different stakeholder groups in both positive and negative ways. This book defines responsible innovation and describes how both the innovation process and the resulting innovation outcom…
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Musical Bodies, Musical Minds: Enactive Cognitive Science and the Meaning of …
An enactive account of musicality that proposes new ways of thinking about musical experience, musical development in infancy, music and evolution, and more. Musical Bodies, Musical Minds offers an innovative account of human musicality that draws on recent developments in embodied cognitive science. The authors explore musical cognition as a form of sense-making that unfolds across the embo…
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- Ed. 1
- ISBN/ISSN
- 9780262370332
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- -
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- 782.14 SCH m
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