Filter by
The Customer Trap
The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, a…
- Edition
- -
- ISBN/ISSN
- 978-1-4842-0385-9
- Collation
- XVI, 164
- Series Title
- -
- Call Number
- -
The Creation of Local Innovation Systems in Emerging Countries
This book deals with the creation of local innovation systems (LIS) in emerging countries. The authors analyze the role of the government, firms and research centers in the formation of LIS. Special attention is paid to the manner in which different leading actors implement their LIS development strategies. The book presents detailed case studies on different strategies used to implement LIS in…
- Edition
- -
- ISBN/ISSN
- 978-3-319-10440-9
- Collation
- VI, 119
- Series Title
- SpringerBriefs in Regional Science
- Call Number
- -
The Conversational Interface
This book provides a comprehensive introduction to the conversational interface, which is becoming the main mode of interaction with virtual personal assistants, smart devices, various types of wearable, and social robots. The book consists of four parts. Part I presents the background to conversational interfaces, examining past and present work on spoken language interaction with computers. …
- Edition
- -
- ISBN/ISSN
- 978-3-319-32967-3
- Collation
- XXII, 422
- Series Title
- -
- Call Number
- -
Project Management from Simple to Complex
In a world that is becoming more virtual, more global, and more complex, the project manager’s ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it w…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 658.404 PRE p
Advances in Integrated and Sustainable Supply Chain Planning: Concepts, Metho…
Decision making at the enterprise level often encompass not only production operations and product R&D, but other strategic functions such as financial planning and marketing. With the aim of maximizing growth and a firm’s value, companies often focus on co-ordinating these functional components as well as traditional hierarchical decision levels. Understanding this interplay can enhance ente…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-10220-7
- Collation
- XX, 309
- Series Title
- -
- Call Number
- 658 LAI a
Advances in Information Retrieval: 37th European Conference on IR Research, E…
This book constitutes the proceedings of the 37th European Conference on IR Research, ECIR 2015, held in Vienna, Austria, in March/April 2015. The 44 full papers, 41 poster papers and 7 demonstrations presented together with 3 keynotes in this volume were carefully reviewed and selected from 305 submissions. The focus of the papers were on following topics: aggregated search and diversity, clas…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-16354-3
- Collation
- XXXII, 852
- Series Title
- Lecture Notes in Computer Science
- Call Number
- 004.5 ADV a
The Community Manager's Playbook
As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be…
- Edition
- -
- ISBN/ISSN
- 978-1-4302-4996-2
- Collation
- XII, 316
- Series Title
- -
- Call Number
- -
Advances in Ergonomic Design of Systems, Products and Processes: Proceedings …
These proceedings summarize the best papers in each research area represented at the 2015 Annual Meeting of the German Gesellschaft für Arbeitswissenschaft, held at Karlsruhe Institute of Technology (KIT) from February 26-28. The meeting featured more than 160 presentations and 30 posters reflecting the diversity of subject matter in the field of human and industrial engineering.
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-662-48661-0
- Collation
- IX, 475
- Series Title
- -
- Call Number
- 658.3 ADV a
Advances in Efficiency and Productivity
This book grows from a conference on the state of the art and recent advances in Efficiency and Productivity. Papers were commissioned from leading researchers in the field, and include eight explorations into the analytical foundations of efficiency and productivity analysis. Chapters on modeling advances include reverse directional distance function, a new method for estimating technologic…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-48461-7
- Collation
- VI, 415
- Series Title
- International Series in Operations Research & Management Science
- Call Number
- 658.43 ADV a
Lightweight Landscape: Enhancing Design through Minimal Mass Structures
This book explains how lightweight materials and structures can be deployed in buildings to meet high environmental and aesthetic standards and emphasizes how the concept of lightness in building technology and design dovetails with the desire to enhance landscape. The first part of the book, on lightweight construction, aims to foster the use of membranes within the specific climatic context a…
- Edition
- -
- ISBN/ISSN
- 978-3-319-21665-2
- Collation
- -
- Series Title
- -
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography