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Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…
- Edition
- -
- ISBN/ISSN
- 978-3-658-08221-5
- Collation
- XIX, 273
- Series Title
- -
- Call Number
- -
Vertebrates and Invertebrates of European Cities:Selected Non-Avian Fauna
Vertebrates and Invertebrates of European Cities: Selected Non-Avian Fauna is the first known account of the vertebrate and invertebrate fauna of several cities in Europe and throughout the rest of the world. It excludes birds, which are described in a companion volume. The book contains eleven chapters about nine cities distributed throughout Europe. The chapters start with the history of the …
- Edition
- -
- ISBN/ISSN
- 978-1-4939-1698-6
- Collation
- XX, 700
- Series Title
- -
- Call Number
- -
Vertebrate Sound Production and Acoustic Communication
Although the fundamental principles of vocal production are well-understood, and are being increasingly applied by specialists to specific animal taxa, they stem originally from engineering research on the human voice. These origins create a double barrier to entry for biologists interested in understanding acoustic communication in their study species. The proposed volume aims to fill this gap…
- Edition
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- ISBN/ISSN
- 978-3-319-27721-9
- Collation
- XVI, 328
- Series Title
- -
- Call Number
- -
Vertebrate Myogenesis Stem Cells and Precursors
This book addresses the differentiation control of skeletal muscle in different locations of the vertebrate body Particular attention is paid to novel regulatory molecules and signals as well as the heterogeneity of origin that have revealed a developmental overlap between skeletal and cardiac muscle. Different functional muscle groups are the product of the evolution of the vertebrate classes,…
- Edition
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- ISBN/ISSN
- 978-3-662-44608-9
- Collation
- 2 b/w illustrations, 23 illustrations in colour
- Series Title
- -
- Call Number
- -
Venture Capital and the Inventive Process VC Funds for Ideas-Led Growth
The inventive process is the most important driver of economic growth. Venture capital (VC) funds have contributed a small, but critical, part to the inventive process. VC funds boost the inventive process by selecting a small number of radical ideas out a large flow of ideas and invest in their testing, development and commercialization. They bring together capital from general savings, manage…
- Edition
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- ISBN/ISSN
- 978-1-137-53660-0
- Collation
- XIV, 123
- Series Title
- -
- Call Number
- -
Valuing Banks A New Corporate Finance Approach
This book aims to overcome the limitations the variations in bank-specifics impose by providing a bank-specific valuation theoretical framework and a new asset-side model. The book includes also a constructive comparison of equity and asset side methods. The authors present a novel framework entitled, the “Asset Mark-down Model”. This method incorporates an Adjusted Present Value model, whi…
- Edition
- -
- ISBN/ISSN
- 978-1-137-56142-8
- Collation
- 19 b/w illustrations
- Series Title
- -
- Call Number
- -
Understanding Auctions
In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different types of items. The prime goal of this book is to set an organized classification of the main auction mechanisms in a way that readers can understand the importance of auction design and the advantages and drawbacks of each model. Given the relevance o…
- Edition
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- ISBN/ISSN
- 978-3-319-08813-6
- Collation
- 18 illustrations in colour
- Series Title
- -
- Call Number
- -
Financial Strategy for Public Managers
Financial Strategy for Public Managers is a new generation textbook for financial management in the public sector. It offers a thorough, applied, and concise introduction to the essential financial concepts and analytical tools that today’s effective public servants need to know. It starts “at the beginning” and assumes no prior knowledge or experience in financial management. Throughout …
- Edition
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- ISBN/ISSN
- -
- Collation
- 2016
- Series Title
- -
- Call Number
- 330 KIO f
Advances in National Brand and Private Label Marketing: Second International …
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-20182-5
- Collation
- XI, 211
- Series Title
- Springer Proceedings in Business and Economics
- Call Number
- 658.8 ADV a
Advances in Insect Control and Resistance Management
This book covers advanced concepts and creative ideas with regard to insect biorational control and insecticide resistance management. Some chapters present and summarize general strategies or tactics for managing insect pests such as the principles of IPM in various crop systems and biorational control of insect pests, advances in organic farming, alternative strategies for controlling orchard…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-31800-4
- Collation
- XI, 339
- Series Title
- -
- Call Number
- 591.5 ADV a
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