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Digital Entrepreneurship
Sebastian Pioch beschreibt in diesem essential an einem durchgehenden Beispiel, wie Start-ups oder bestehende Unternehmen digitale Produkte entwickeln, testen und schließlich am Markt etablieren können. Kompakt und leicht verständlich führt der Autor aus, welche Schritte und Methoden geeignet sind, um mit limitierten Ressourcen und Erfahrungswerten ein digitales Produkt erfolgreich zu entwi…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-24068-4
- Collation
- Business and Economics
- Series Title
- -
- Call Number
- 650
Digital Disruption and Transformation
In an era marked by relentless digital disruption, where every interaction - whether it's a click, a tap, or a swipe - shapes the structure of our interconnected world, the need for transformative action becomes notably clear. This collection brings together a dynamic compilation of insights, carefully selected from leading experts in the field, ready to navigate the uncharted waters of this di…
- Edition
- 1
- ISBN/ISSN
- 978-3-031-47888-8
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650.1
Management: Entrepreneurial Marketing
Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren können. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Entrepreneurship und kreativen Mar…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-08980-1
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Entrepreneurial Marketing for SMEs
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
- Edition
- 1
- ISBN/ISSN
- 978-1-137-53258-9
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Entrepreneurial Challenges in the 21st Century
Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.
- Edition
- 1
- ISBN/ISSN
- 978-1-137-47976-1
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Projektmanagement
Was, warum, wie, wer und wann? Anhand dieser W-Fragen werden wichtige Methoden und Zusammenhänge zur Planung und Steuerung von Projekten vorgestellt. Das erforderliche Methodenwissen wird dabei praxisorientiert und zugleich theoretisch fundiert auf der Basis jahrelanger Lehrerfahrungen und aktueller Standards vermittelt. Eine Liste der wichtigen Begriffe in deutscher und englischer Sprache am …
- Edition
- 1
- ISBN/ISSN
- 978-3-658-07569-9
- Collation
- Manajemen/Management
- Series Title
- -
- Call Number
- 658
Understanding Auctions
In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different types of items. The prime goal of this book is to set an organized classification of the main auction mechanisms in a way that readers can understand the importance of auction design and the advantages and drawbacks of each model. Given the relevance o…
- Edition
- -
- ISBN/ISSN
- 978-3-319-08813-6
- Collation
- -
- Series Title
- -
- Call Number
- -
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of…
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Found…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-11845-1
- Collation
- XXXIII, 353
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- 381 ASS a
Creativity and Entrepreneurial Performance: A General Scientific Theory
The essential problem in entrepreneurship is improving the performance of entrepreneurs. The most important theories will be the ones that most enable us to predict and then ultimately influence entrepreneurial performance. This book develops a new and more accurate theory of entrepreneurial performance based in entrepreneurial creativity. The field of entrepreneurship has a long tradition of e…
- Edition
- 1
- ISBN/ISSN
- 9783319047263
- Collation
- XIV, 207
- Series Title
- Exploring Diversity in Entrepreneurship
- Call Number
- 658.11
Transforming Rural Communities in China and Beyond Community Entrepreneurshi…
This book represents one of the first attempts by a multidisciplinary research team, encompassing the social sciences, business, architecture and planning, engineering, and finance and economics, to help rural communities discover sustainable and self-reliant paths to development and transformation. The opening chapter outlines the background of the research, its importance in the context of…
- Edition
- -
- ISBN/ISSN
- 978-3-319-11319-7
- Collation
- -
- Series Title
- -
- Call Number
- -
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