Kommunikation in Open Innovation-Prozessen von kleinen Unternehmen

Inga Haase zeigt nicht nur, dass Kommunikation ein wichtiger Einflussfaktor im Kontext von Open Innovation ist, sondern auch, über welche Faktoren, Strukturen und Ebenen sie die Open Innovation-Prozesse und -Aktivitäten kleiner Unternehmen beeinflusst. Die Autorin analysiert in diesem Zusammenhang die einzelnen Bereiche Kommunikation, Innovation, Innovationskommunikation, Controlling und Wert…

Data Science for Entrepreneurship

The fast-paced technological development and the plethora of data create numerous opportunities waiting to be exploited by entrepreneurs. This book provides a detailed, yet practical, introduction to the fundamental principles of data science and how entrepreneurs and would-be entrepreneurs can take advantage of it. It walks the reader through sections on data engineering, and data analytics as…

Technology Entrepreneurship

This collection of expert articles explores the development drivers of new technology-based firms and projects. It provides perspectives for an in-depth understanding of how technological inventions lead to the creation of new and sustainable companies or business units. The authors address methods and concepts that help technology-based start-ups and entrepreneurial projects successfully devel…

Entrepreneurial Universities

Edition

1

ISBN/ISSN

978-3-319-47949-1

Collation

Manajemen

Series Title

-

Call Number

650

Organizational Mindset of Entrepreneurship

This book focuses on how to promote innovation and an entrepreneurial mindset within organizations in the context of structural changes. It highlights the importance of internal marketing of innovation and ideas among employees, of creating collaborative spaces, and of company leaders promoting collaboration. The key aspect in all contributions gathered here is to understand the co-creation pat…

The Anatomy of Entrepreneurial Decisions

The creation, success and long-term survival of enterprises are fundamentally linked to the effectiveness of decision-making processes and negotiation capabilities. This book provides an overview of research into how decisions permeate entrepreneurial ventures throughout their lifecycle. A multidisciplinary approach combining psychology, sociology and political science is used to investigate ho…

Entrepreneurial Challenges in the 21st Century

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.

Valuing the Innovation Potentials of Firms What Theory Suggests, Practitione…

Jan Buchmann focuses on the valuation of a firm’s innovation potential based on that firm’s position in its lifecycle. Compared to existing research, the author does not center his research exclusively on mathematical valuation methodologies. Instead, the author compares collected valuation input data, data interpretation approaches, and valuation methodologies suggested by theory with the …

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer In…

​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…

User Innovators in the Silver Market An Empirical Study among Camping Tourists

In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovatin…