The Transformation of the Liberal International Order

This open access book aims to emphasize the potential for Japan, Europe and Indo-Pacific countries including the US to respond to shared domestic and international challenges on finding joint ways to uphold and develop the liberal international order (LIO) in the Asian Pacific region and the world. It explores how these countries and the region (the EU) can work together to promote solidarity a…

Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even mark…

Global Business Strategy : Multinational Corporations Venturing into Emerging…

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construct…

Reality Lost: Markets of Attention, Misinformation and Manipulation

This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influ…

The Virtues of Green Marketing

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a v…

Swiss Finance

How could a small country in the middle of Europe, surrounded by much bigger countries and economic giants like Germany and France and in direct competition with North American and Asian rivals, develop world-class, cutting-edge financial markets? Swiss Finance answers this question, separating myth from reality, by explaining how Switzerland managed dramatic pressures brought to bear on its fi…

Transnational Entrepreneurship in South East Asia

Professor Yokoyama is the Dean of the Graduate School of Business Administration, Toyo Gakuen University, Tokyo, Japan, where she supervises research in the field of human resource management in Japanese companies by drawing comparisons between Japanese-style employment management and the merit-based systems. Her recent research is concerned with Japanese self-initiated expatriate entrepreneurs…

Contemporary issues in digital marketing

Edition

-

ISBN/ISSN

9781003093909

Collation

-

Series Title

-

Call Number

-

Place branding : connecting tourist experiences to places

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

-

Managing sustainable luxury and digitalization :technology trends and ethical…

Defining luxury in the watch industry: exploring the gestalt of Swiss luxury watches -- Trends and challenges in the Swiss luxury watch industry: insights from an expert survey -- Luxury watches and ethical hubris: a comparative overview of illustrative cases -- Gestalt-switch of luxury products: exploring pitfalls of inconsistent value expressions in conspicuous consumption -- "Some of my cust…