Reality Lost: Markets of Attention, Misinformation and Manipulation

This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influ…

The Virtues of Green Marketing

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a v…

Swiss Finance

How could a small country in the middle of Europe, surrounded by much bigger countries and economic giants like Germany and France and in direct competition with North American and Asian rivals, develop world-class, cutting-edge financial markets? Swiss Finance answers this question, separating myth from reality, by explaining how Switzerland managed dramatic pressures brought to bear on its fi…

Transnational Entrepreneurship in South East Asia

Professor Yokoyama is the Dean of the Graduate School of Business Administration, Toyo Gakuen University, Tokyo, Japan, where she supervises research in the field of human resource management in Japanese companies by drawing comparisons between Japanese-style employment management and the merit-based systems. Her recent research is concerned with Japanese self-initiated expatriate entrepreneurs…

Contemporary issues in digital marketing

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Place branding : connecting tourist experiences to places

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Managing sustainable luxury and digitalization :technology trends and ethical…

Defining luxury in the watch industry: exploring the gestalt of Swiss luxury watches -- Trends and challenges in the Swiss luxury watch industry: insights from an expert survey -- Luxury watches and ethical hubris: a comparative overview of illustrative cases -- Gestalt-switch of luxury products: exploring pitfalls of inconsistent value expressions in conspicuous consumption -- "Some of my cust…

The Future of Consumption

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should …

The Minimum Wage and Labor Market Outcomes

Christopher Flinn presents an introduction to a search & bargaining model that can be used to assess the welfare effects of minimum wage changes & to determine an 'optimal' minimum wage."The development of the model and the econometric theory underlying its estimation are carefully presented so as to enable readers unfamiliar with the econometrics of point process models and dynamic optimizatio…

Offshoring of American jobs: What response from U.S. economic policy?

Two leading economists discuss a range of issues relating to the "offshoring" of American jobs, from free trade to unemployment levels.OCLC-licensed vendor bibliographic record.