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Spectrum Auctions and Competition in Telecommunications
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Gerhard IllingUlrich Klüh

Edition
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ISBN/ISSN
9780262276016
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ISBN/ISSN
9780262276016
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An Instructor's Manual to H2H Marketing Case Studies
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Philip Kotler

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating…

Edition
1
ISBN/ISSN
978-3-031-49005-7
Collation
Marketing
Series Title
-
Call Number
658.8
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Rethinking Rights and Regulations: Institutional Responses to New Communicati…
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Lorrie Faith CranorSteven S. Wildman

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ISBN/ISSN
9780262270946
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ISBN/ISSN
9780262270946
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Illusions in Motion: Media Archaeology of the Moving Panorama and Related Spe…
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Erkki Huhtamo

Tracing the cultural, material, and discursive history of an early manifestation of media culture in the making. Beginning in the late eighteenth century, huge circular panoramas presented their audiences with resplendent representations that ranged from historic battles to exotic locations. Such panoramas were immersive but static. There were other panoramas that moved—hundreds, and proba…

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ISBN/ISSN
9780262313094
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Beyond Our Control?: Confronting the Limits of Our Legal System in the Age of…
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Stuart Biegler

Edition
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ISBN/ISSN
9780262255738
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ISBN/ISSN
9780262255738
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Bandwagon Effects in High Technology Industries
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Jeffrey H. Rohlfs

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ISBN/ISSN
9780262256889
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ISBN/ISSN
9780262256889
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No Medium
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Craig Dworkin

Close readings of ostensibly “blank” works—from unprinted pages to silent music—that point to a new understanding of media. In No Medium, Craig Dworkin looks at works that are blank, erased, clear, or silent, writing critically and substantively about works for which there would seem to be not only nothing to see but nothing to say. Examined closely, these ostensibly contentless work…

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ISBN/ISSN
9780262312707
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The Wired Homestead: An MIT Press Sourcebook on the Internet and the Family
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Joseph TurowAndrea L. Kavanaugh

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ISBN/ISSN
9780262285285
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ISBN/ISSN
9780262285285
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Principles of Knowledge Auditing: Foundations for Knowledge Management Implem…
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Lambe, Patrick

A comprehensive theoretical and practical guide to the operating principles of knowledge auditing, illustrated with numerous case studies. A knowledge audit provides an “at a glance” view of an organization's needs and opportunities. Its purpose is to improve an organization's effectiveness through a better understanding of the dynamics and levers of knowledge production, access, and use…

Edition
Ed. 1
ISBN/ISSN
9780262373166
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-
Series Title
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Call Number
658.403 LAM p
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Playing with Sound: A Theory of Interacting with Sound and Music in Video Games
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Karen Collins

An examination of the player's experience of sound in video games and the many ways that players interact with the sonic elements in games. In Playing with Sound, Karen Collins examines video game sound from the player's perspective. She explores the many ways that players interact with a game's sonic aspects—which include not only music but also sound effects, ambient sound, dialogue, and…

Edition
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ISBN/ISSN
9780262312295
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-
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