This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other …
This book gives a unique insight into the current knowledge of krill population dynamics including distribution, biomass, production, recruitment, growth and mortality rates. Detailed analysis is provided on food and feeding, reproduction and krill behaviour. The volume provides an overview on the aspects of natural challenges to the species, which involve predation, parasites and the commercia…
In Game-Day Gangsters, Fogel argues for a review of the systems by which Canadian football is governed and analyzes the reforms proposed by football leagues and by players. Juxtaposing material from interviews with football players and administrators and from media files and legal cases, he explores the discrepancies between the players’ own experiences and the institutional handling of disci…
The Argentinean Patagonia offers a great diversity of scarcely explored environments suitable for the bioprospection of biotechnological relevant microorganisms. This book provides readers with a concise and clearly illustrated treatment of outstanding topics of Patagonian microbiology and biotechnology. It covers a wide range of areas interesting to several audiences such as researchers, gradu…
This book presents selected conference proceedings from the 25th Biennial Asian Association for Biology Education Conference. It clarifies the differences between the structure of biology education for educators and researchers. It solves open problems by creating a bridge between biological research and its application in education and the sustainable development of communities. The book’s f…
This book investigates a biologically inspired method of robot arm control, developed with the objective of synthesising human-like motion dynamically, using nonlinear, robust and adaptive control techniques in practical robot systems. The control method caters to a rising interest in humanoid robots and the need for appropriate control schemes to match these systems. Unlike the classic kinemat…
This book presents cutting-edge research focused on current challenges towards the realization of Biologically Inspired intelligent agents, or Cognitive Architectures (BICA). The chapters are written by both world-recognized experts (including Antonio Chella, Olivier Georgeon, Oliver Kutz, Antonio Lieto, David Vernon, Paul Verschure, and others) and young researchers. Together, they constitute …
Biological toxins are an important part of our world, a reality with which we need to cope, so in parallel with understanding their mechanisms of action and thereby improving our fundamental knowledge, there are successful efforts to utilize them as therapeutics against some debilitating human and animal diseases. In view of the complexity of different types of biotoxins and the broad range of …
This volume summarizes our current understanding of biological soil crusts (biocrusts), which are omnipresent in dryland regions. Since they cover the soil surface, they influence, or even control, all surface exchange processes. Being one of the oldest terrestrial communities, biocrusts comprise a high diversity of cyanobacteria, algae, lichens and bryophytes together with uncounted bacteria, …
Challenging neocolonialist stereotypes, these critical excursions into Iranian literature and film reveal the limitations of collective identity as it has been configured within and outside of Iran. Through the examination of works by, among others, the iconic female poet Forugh Farrokhzad, the expatriate author Goli Taraqqi, the controversial memoirist Azar Nafisi, and the graphic novelist Mar…