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Technology Entrepreneurship
This collection of expert articles explores the development drivers of new technology-based firms and projects. It provides perspectives for an in-depth understanding of how technological inventions lead to the creation of new and sustainable companies or business units. The authors address methods and concepts that help technology-based start-ups and entrepreneurial projects successfully devel…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-73509-2
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Management: Entrepreneurial Marketing
Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren können. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Entrepreneurship und kreativen Mar…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-08980-1
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Entrepreneurial Marketing for SMEs
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
- Edition
- 1
- ISBN/ISSN
- 978-1-137-53258-9
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Proceedings of the 1st AAGBS International Conference on Business Management …
The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researcher…
- Edition
- 1
- ISBN/ISSN
- 978-981-287-426-9
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Chronic Regulatory Focus and Financial Decision-Making
In this book, the relationship between financial decision-making and chronic regulatory focus is explored to provide a better understanding of consumer decisions. Financial decisions are modelled on the basis of assets and portfolios sensitive to particular regulatory foci. Studies in the book test whether participants select assets/portfolios that conform to their respective foci. In addition,…
- Edition
- 1
- ISBN/ISSN
- 978-981-287-694-2
- Collation
- Ekonomi
- Series Title
- -
- Call Number
- 330
Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer In…
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…
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- -
- ISBN/ISSN
- 978-3-319-11376-0
- Collation
- -
- Series Title
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- Call Number
- -
Use of Market Data in the Recruitment of High Potentials Segmentation and Ta…
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high p…
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- -
- ISBN/ISSN
- 978-3-658-10376-7
- Collation
- -
- Series Title
- -
- Call Number
- -
Social-Media-Marketing kompakt
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33866-4
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Technology Entrepreneurship
André Presse is Assistant Professor for Entrepreneurship, Technology-Management and Innovation at the University of Bolzano (UniBZ). He has received his doctorate in economics and management from the Karlsruhe Institute of Technology (KIT) where he worked with Goetz Werner, one of the leading entrepreneurs in Germany. André was a Postdoctoral Fellow at the Institute for Entrepreneurship, Tech…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-73509-2
- Collation
- Manajemen
- Series Title
- FGF Studies in Small Business and Entrepreneurship
- Call Number
- 658
Social-Media-Marketing kompakt
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33866-4
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
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