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Minority Marketing: Issues and Prospects
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KING, Robert L.

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority …

Edition
1
ISBN/ISSN
978-3-319-17391-7
Collation
XV, 161
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
-
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