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Wine Queens Understanding the Role of Women in Wine Marketing
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book con…
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- ISBN/ISSN
- 978-3-319-16661-2
- Collation
- XIII, 49
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Health and Wellness Tourism:Emergence of a New Market Segment
This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers and managers in the health and wellness tourism industry. Recently, there has been an increased int…
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- ISBN/ISSN
- 978-3-319-11489-7
- Collation
- VIII, 183
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- Call Number
- 658 HEA
User Innovators in the Silver Market An Empirical Study among Camping Tourists
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovatin…
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- Collation
- XVIII, 222
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Education for sustainability in tourism : a handbook of processes, resources,…
Sustainability is a dominant theme in tourism practice. Increasingly, research and education of tourism stakeholders is also necessary in improving sustainable tourism practice. This book pays systematic attention to education for sustainability in tourism, and is thus a valuable resource for sustainable tourism educators and scholars. The book is divided into four parts. Part I provides a refe…
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- ISBN/ISSN
- 9783662474709
- Collation
- XIV, 290 Halaman
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- Call Number
- 338.4791
Tourism and Leisure
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities i…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-06659-8
- Collation
- IX, 389
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- Call Number
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Tourism and Hospitality Development Between China and EU
Tourism and hospitality industry is facing a substantial amount of opportunities and challenges due to the globalization. The Third International Conference on Tourism and Hospitality between China and Spain (ICTCHS) provides a unique global forum for academics, thought leaders and key industry practitioners from diverse backgrounds and interests to meet, discuss and debate critical issues that…
- Edition
- 1
- ISBN/ISSN
- 978-3-662-51264-7
- Collation
- XV, 276
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- -
- Call Number
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Touring Pacific Cultures
"Tourism is vital to the economies of most Pacific nations and as such is an important site for the meaningful production of shared and disputed cultural values and practices. This is especially the case when tourism intersects with other important arenas for cultural production, both directly and indirectly. Touring Pacific Cultures captures the central importance of tourism to the visual, mat…
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- ISBN/ISSN
- 9781921862441
- Collation
- -
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