How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon's c…
This book contains at least three main highlights: breaking through the limitations of the mainstream Western economics system and the market theory framework, correctly explaining the successful experience of China’s reform and opening up over the past 40 years from an economic perspective, and developing a new economics system and market theory. China’s reform and opening up and innovativ…
“Dowding and Taylor offer student and scholar alike a clear and compelling perspective on the foundations of political economy. Their narrative coherently frames the scholarship of the last half century, and persuasively applies it to the recurring problems facing groups, markets, and whole societies.” —Kenneth A. Shepsle, Harvard University, USA This book introduces and applies t…
Brazil is a large country in terms of geographic land mass and population size. It’s position in Latin America means that it contributes to much of the economic development within this area. Despite the importance of Brazil in the global economy, not much research has been highlighted about entrepreneurship in the country. This book aims to change this by focusing on Brazil in terms of entrep…
This book examines China’s economic development from the end of 1970s, integrating perspectives from law, economics and political science. Particular attention is given to the role of formal law and political changes in China’s development, presenting the argument that formal law has made a useful contribution to China’s economic development.
Using fresh evidence and a novel methodological framework, this book sheds light on how institutions have driven economic reform in China's urban housing sector. The book systematically analyzes the developmental role of the state in China, with rich empirical evidence to show how decentralization has brought about significant participation by the different levels of government with the central…
This book collects high-quality papers on the latest fundamental advances in the state of the art and practice of industrial economics study and industrial security engineering, providing insights that address problems concerning the national economy, social development and economic security. The book is divided into major sections including Industrial Economics; Industrial Security; Empirical …