Filter by
Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer In…
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…
- Edition
- -
- ISBN/ISSN
- 978-3-319-11376-0
- Collation
- -
- Series Title
- -
- Call Number
- -
User Innovators in the Silver Market An Empirical Study among Camping Tourists
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovatin…
- Edition
- -
- ISBN/ISSN
- 978-3-658-09044-9
- Collation
- -
- Series Title
- -
- Call Number
- -
Technology Development
Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in today’s fast-paced and hyper-competitive environment. This volume integrates academic and practical insights to present fresh perspectives on new product development and innovation, showcasing lessons learned on the technological frontier. The first part emphasizes decision ma…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-05651-7
- Collation
- Bisnis/Business
- Series Title
- -
- Call Number
- 650
Encyclopedia of Big Data
This encyclopedia will be an essential resource for our times, reflecting the fact that we currently are living in an expanding data-driven world. Technological advancements and other related trends are contributing to the production of an astoundingly large and exponentially increasing collection of data and information, referred to in popular vernacular as “Big Data.” Social media and c…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-32010-6
- Collation
- Manajemen /echnology
- Series Title
- -
- Call Number
- 658
Ideen erfolgreich managen
Das Praxishandbuch Ideen-Management stellt die neuesten Erkenntnisse zum Management von Ideen aus wissenschaftlicher Sicht dar. Die Beiträge aus der Forschung werden durch Best Practices von Organisationen, die aktuell im Ideenmanagement besonders herausragen, ergänzt. Die Beiträge aus der Forschung vereinen erstmalig die führenden Wissenschaftler zum Ideenmanagement im deutschsprachigen R…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-26520-5
- Collation
- Marketing/Manajemen/
- Series Title
- -
- Call Number
- 658.8
Erfolgreiches Ideenmanagement in der Praxis
Dieses Buch zeigt, wie in Unternehmen ein Ideenmanagement aufgebaut, (wieder-)belebt oder umstrukturiert werden kann. Dazu werden zunächst die betriebswirtschaftlichen und juristischen Grundlagen dargestellt. Es folgt eine Anleitung zum Aufbau eines Ideenmanagements, von der Analyse der Ausgangssituation über das Projektmanagement bis zum Controlling des Ideenmanagements. Weiterhin werden die…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-14493-7
- Collation
- Manajemen Teknologi
- Series Title
- FOM-Edition
- Call Number
- 658.5
Arts, Research, Innovation and Society
This book explores – at the macro, meso and micro levels and in terms of qualitative as well as quantitative studies – theories, policies and practices about the contributions of artistic research and innovations towards defining new forms of knowledge, knowledge production, as well as knowledge diffusion, absorption and use. Artistic research, artistic innovations and arts-based innovation…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-09909-5
- Collation
- X, 297
- Series Title
- Arts, Research, Innovation and Society
- Call Number
- 337 ART a
Innovation, Finance, and the Economy Proceedings of the 13th Eurasia Busines…
The first volume of the Eurasian Studies in Business and Economics, the official proceedings series of the Eurasia Business and Economics Society (EBES), includes selected papers from the 13th EBES Conference held in Istanbul in 2014. This volume covers theoretical and empirical contributions in the areas of innovation, entrepreneurship, HR, banking and finance. An eclectic set of methodologies…
- Edition
- -
- ISBN/ISSN
- 978-3-319-15879-2
- Collation
- XIII, 252
- Series Title
- -
- Call Number
- 360 INN
Information and Communication Technology in Sudan An Economic Analysis of Im…
This book discusses the use, economic importance and impact of Information and Communication Technologies (ICT) in public and private Sudanese universities. The author provides an in-depth analysis of the economic impact of ICT from the demand perspective as well as from the public-private perspective. This book also examines the status, pattern, structure, trend and determinants of the demand …
- Edition
- -
- ISBN/ISSN
- 978-3-319-13998-2
- Collation
- XXXIV, 374
- Series Title
- -
- Call Number
- 004 IMP
Transforming Rural Communities in China and Beyond Community Entrepreneurshi…
This book represents one of the first attempts by a multidisciplinary research team, encompassing the social sciences, business, architecture and planning, engineering, and finance and economics, to help rural communities discover sustainable and self-reliant paths to development and transformation. The opening chapter outlines the background of the research, its importance in the context of…
- Edition
- -
- ISBN/ISSN
- 978-3-319-11319-7
- Collation
- -
- Series Title
- -
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography