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Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…
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- 978-3-658-08221-5
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The Semantic Web. Latest Advances and New Domains
This book constitutes the refereed proceedings of the 12th Extended Semantic Web Conference, ESWC 2014, held in Anissaras, Portoroz, Slovenia, in May/June 2015. The 43 revised full papers presented together with three invited talks were carefully reviewed and selected from 164 submissions. This program was completed by a demonstration and poster session, in which researchers had the chance to p…
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- 978-3-319-18818-8
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Digital Entrepreneurship
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicat…
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- 1
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- 978-3-030-53914-6
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- Entrepreneurship/Kewirausahaan
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- -
- Call Number
- 338.04
Effective Entrepreneurial Management
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as finan…
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- 1
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- 978-3-319-50467-4
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- Business Management
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- -
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- 650
Social Entrepreneurship
This contributed volume features state-of-the-art research from ten different countries on implementation, institutionalization and the future prospects of social entrepreneurship. This volume aims at bringing together research that considers the context of economy, politics and cultural issues combining with the needs of social and human development. By conceptualizing the notion of social ent…
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- 1
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- 978-3-319-01396-1
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- Business and Economics
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- -
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- 650
An Instructor's Manual to H2H Marketing Case Studies
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating…
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- 1
- ISBN/ISSN
- 978-3-031-49005-7
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- Marketing
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- -
- Call Number
- 658.8
Principles of Knowledge Auditing: Foundations for Knowledge Management Implem…
A comprehensive theoretical and practical guide to the operating principles of knowledge auditing, illustrated with numerous case studies. A knowledge audit provides an “at a glance” view of an organization's needs and opportunities. Its purpose is to improve an organization's effectiveness through a better understanding of the dynamics and levers of knowledge production, access, and use…
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- Ed. 1
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- 9780262373166
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- 658.403 LAM p
Theoretical Comparative Syntax
Collected for the first time in a single volume, these essays and articles by Naoki Fukui form an outline of some of the most significant and formative contributions to syntactic theory. Focusing particularly on the typological differences between English/type language and Japanese/type languages, Fukui examines the abstract parameters that both link and divide them. Linguistic universals are c…
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Free Innovation
A leading innovation scholar explains the growing phenomenon and impact of free innovation, in which innovations developed by consumers and given away “for free.” In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a “free innovation paradigm.” Free innovation, as he defines it, involves …
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- Ed. 1
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- 9780262335461
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- 658.4063 HIP f
Age of Auto Electric: Environment, Energy, and the Quest for the Sustainable Car
The electric vehicle revival reflects negotiations between public policy, which promotes clean, fuel-efficient vehicles, and the auto industry, which promotes high-performance vehicles. Electric cars were once as numerous as internal combustion engine cars before all but vanishing from American roads around World War I. Now, we are in the midst of an electric vehicle revival, and the goal fo…
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- Ed. 1
- ISBN/ISSN
- 9780262372022
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- -
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- 621.31 EIS a
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