Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies no…
The Profitable Supply Chain: A Practitioner's Guide provides a first-principles approach to understanding the drivers of today’s successful supply chains, covering everything from inventory and demand management to network planning to technology-driven improvements in efficient supply chain management. Apart from introducing the latest concepts and methods, supply chain expert and consulta…
This book provides the reader with an understanding of human nutritional and metabolic physiology and how it goes wrong in illness. Divided into three major sections, the volume instructs the reader on how and when to use nutritional support, and includes a summary of the published outcome studies on the application of nutritional support to the management of common illnesses. In this way, the …
This edition of Critical New Literacies: The Praxis of English Language Teaching and Learning (PELT) begins with an examination of bricolage as a way to engage in critical research in TEFL/TESOL teaching and research. The volume considers the quality of ‘encounter’ needed in the global and intercultural classroom. The authors address validity, reliability and an authentic need for research …
This 1889 volume was published anonymously and later ascribed to Robert Anderson, a barrister and theological writer who became Assistant Commissioner at Scotland Yard. Mixing his religious beliefs with his detective skills, Anderson argues for true scepticism to be embraced, comparing the tricks played on people by organised religion and science to the scams of confidence tricksters. Writing f…
The theory of Schur–Weyl duality has had a profound influence over many areas of algebra and combinatorics. This text is original in two respects: it discusses affine q-Schur algebras and presents an algebraic, as opposed to geometric, approach to affine quantum Schur–Weyl theory. To begin, various algebraic structures are discussed, including double Ringel–Hall algebras of cyclic quivers…
Frost's breakthrough book of poetry seen anew as an artistic whole and in the context of the poet's career and development.
The impact of AIDS cannot be adequately measured by epidemiology alone. As the editors of this volume argue, AIDS must be understood as a 'disease of society', which is challenging and changing society profoundly. Numerous books on AIDS have looked at the ways in which our social institutions, norms and values have determined how the disease has been dealt with, but this book, first published i…
The need to reduce the ecological footprint of water/land/air vehicles in this era of climate change requires pushing the limits regarding the development of lightweight structures and materials. This requires a thorough understanding of their thermomechanical behavior at several stages of the production chain. Moreover, during service, the response of lightweight alloys under the simultaneous …
A challenging frontier in modern statistical physics concerns systems with a small number of degrees of freedom, far from the thermodynamic limit. Beyond the general interest in the foundation of statistical mechanics, the relevance of this subject is due to the recent increase of resolution in the observation and manipulation of biological and man-made objects at micro- and nano-scales. A pecu…