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Introduction to Management Information Systems
All individuals, companies and, in general, all organisations are continuously capturing data, many of which are of no significance to them at all. However, other data are available that would afford them a better understanding of their own environment and of themselves. These data – what we know as information – enable them to make more accurate decisions. For this reason, the right amount…
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- 005.74 CAR i
Linux and Solaris Recipes for Oracle DBAs
Linux and Solaris Recipes for Oracle DBAs, 2nd Edition is an example–based book on managing Oracle Database under Linux and Solaris. The book is written for database administrators who need to get work done and lack the luxury of curling up fireside with a stack of operating-system documentation. What this book provides instead is task-oriented coverage designed around the needs of the Oracle…
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- 978-1-4842-1254-7
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The Customer Trap
The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, a…
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- 978-1-4842-0385-9
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- XVI, 164
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The Creation of Local Innovation Systems in Emerging Countries
This book deals with the creation of local innovation systems (LIS) in emerging countries. The authors analyze the role of the government, firms and research centers in the formation of LIS. Special attention is paid to the manner in which different leading actors implement their LIS development strategies. The book presents detailed case studies on different strategies used to implement LIS in…
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- 978-3-319-10440-9
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- VI, 119
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- SpringerBriefs in Regional Science
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Project Management from Simple to Complex
In a world that is becoming more virtual, more global, and more complex, the project manager’s ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it w…
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- 658.404 PRE p
Advances in Integrated and Sustainable Supply Chain Planning: Concepts, Metho…
Decision making at the enterprise level often encompass not only production operations and product R&D, but other strategic functions such as financial planning and marketing. With the aim of maximizing growth and a firm’s value, companies often focus on co-ordinating these functional components as well as traditional hierarchical decision levels. Understanding this interplay can enhance ente…
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- Ed. 1
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- 978-3-319-10220-7
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- XX, 309
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- 658 LAI a
The Community Manager's Playbook
As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be…
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- 978-1-4302-4996-2
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- XII, 316
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Advances in Ergonomic Design of Systems, Products and Processes: Proceedings …
These proceedings summarize the best papers in each research area represented at the 2015 Annual Meeting of the German Gesellschaft für Arbeitswissenschaft, held at Karlsruhe Institute of Technology (KIT) from February 26-28. The meeting featured more than 160 presentations and 30 posters reflecting the diversity of subject matter in the field of human and industrial engineering.
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- Ed. 1
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- 978-3-662-48661-0
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- IX, 475
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- 658.3 ADV a
Advances in Efficiency and Productivity
This book grows from a conference on the state of the art and recent advances in Efficiency and Productivity. Papers were commissioned from leading researchers in the field, and include eight explorations into the analytical foundations of efficiency and productivity analysis. Chapters on modeling advances include reverse directional distance function, a new method for estimating technologic…
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- Ed. 1
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- 978-3-319-48461-7
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- VI, 415
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- International Series in Operations Research & Management Science
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- 658.43 ADV a
Lightweight Landscape: Enhancing Design through Minimal Mass Structures
This book explains how lightweight materials and structures can be deployed in buildings to meet high environmental and aesthetic standards and emphasizes how the concept of lightness in building technology and design dovetails with the desire to enhance landscape. The first part of the book, on lightweight construction, aims to foster the use of membranes within the specific climatic context a…
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- 978-3-319-21665-2
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