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Minority Marketing: Issues and Prospects
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17391-7
- Collation
- XV, 161
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Modern Corporate Finance, Investments and Taxation
This monograph is devoted to the modern theory of capital cost and capital structure and its application to the real economy. In particular, it presents a possible explanation to the causes of global financial crisis. The authors of the book modify the theory of Nobel Prize winners Modigliani and Miller to describe an alternative theory of capital cost and capital structure that can be applied …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-38395-8
- Collation
- XVI, 368
- Series Title
- -
- Call Number
- -
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