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Online-Marketing-Intelligence
Dieses Buch bietet eine bislang einzigartige Übersicht über Kennzahlen der wichtigsten Online-Marketinginstrumente verbunden mit einer fundierten Betrachtung der Instrumente und Erfolgszusammenhängen aus empirischen Forschungsergebnissen. Aufgrund der Fülle an verfügbaren Instrumenten und Daten fehlt dem Marketing-Management häufig ein Überblick, mit welchen Kennzahlen sich der Erfolg…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-26562-5
- Collation
- Pemasaran/Online-Marketing-
- Series Title
- -
- Call Number
- 658.8
Ideen erfolgreich managen
Das Praxishandbuch Ideen-Management stellt die neuesten Erkenntnisse zum Management von Ideen aus wissenschaftlicher Sicht dar. Die Beiträge aus der Forschung werden durch Best Practices von Organisationen, die aktuell im Ideenmanagement besonders herausragen, ergänzt. Die Beiträge aus der Forschung vereinen erstmalig die führenden Wissenschaftler zum Ideenmanagement im deutschsprachigen R…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-26520-5
- Collation
- Marketing/Manajemen/
- Series Title
- -
- Call Number
- 658.8
Social-Media-Marketing kompakt
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33866-4
- Collation
- nMarketing/Manajeme
- Series Title
- -
- Call Number
- 658.8
Praxisorientiertes Marketing
Es ist Ralf Kreutzer wieder gelungen, die richtigen Schwerpunkte zu setzen. Er macht überzeugend deutlich, dass die bewährten Basics im Marketing auch im Online- und Digital-Zeitalter Gültigkeit haben. Prädiktat: besonders lesenswert! Univ.-Prof. Dr. Dr. h. c. Wolfgang Fritz, Technische Universität Braunschweig und Universität Wien Die 6. Auflage wurde umfassend überarbeitet und um w…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-35307-0
- Collation
- Manajemen/Marketing
- Series Title
- -
- Call Number
- 658
The Paradox of Points
In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program memberships. In sum, the results of twelve empirical studies reveal that high magnitude currenci…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-09543-7
- Collation
- -
- Series Title
- Applied Marketing Science / Angewandte Marketingforschung
- Call Number
- XIX, 163, 27 b/w illustrations
Understanding the Dynamics of Global Inequality Social Exclusion, Power Shif…
Despite the fact that the globalization process tends to reinforce existing inequality structures and generate new areas of inequality on multiple levels, systematic analyses on this very important field remain scarce. Hence, this book approaches the complex question of inequality not only from different regional perspectives, covering Africa, Asia, Europe, Latin and Northern America, but also …
- Edition
- -
- ISBN/ISSN
- 978-3-662-44766-6
- Collation
- -
- Series Title
- -
- Call Number
- -
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of…
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Found…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-11845-1
- Collation
- XXXIII, 353
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- 381 ASS a
Assessing China's Naval Power: Technological Innovation, Economic Constraints…
This book analyzes the rise of China’s naval power and its possible strategic consequences from a wide variety of perspectives – technological, economic, and geostrategic – while employing a historical-comparative approach throughout. Since naval development requires huge financial resources and mostly takes place within the context of transnational industrial partnerships, this study als…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-662-47127-2
- Collation
- XX, 318
- Series Title
- Global Power Shift
- Call Number
- 337 KIR a
Revolution in Marketing: Market Driving Changes
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-11761-4
- Collation
- -
- Series Title
- -
- Call Number
- -
Rethinking Place Branding
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially …
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-12424-7
- Collation
- -
- Series Title
- -
- Call Number
- -
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