Digital Disruption and Transformation

In an era marked by relentless digital disruption, where every interaction - whether it's a click, a tap, or a swipe - shapes the structure of our interconnected world, the need for transformative action becomes notably clear. This collection brings together a dynamic compilation of insights, carefully selected from leading experts in the field, ready to navigate the uncharted waters of this di…

The Origin of the Capitalist Firm

The book addresses the entrepreneurial origin of the capitalist firm and its asymmetric contractual relationships between capitalists, workers, managers and entrepreneurs, and explains the origin of the firm by focusing on entrepreneurship. A hidden action model shows how assigning residual claim to entrepreneurs can provide a better overall incentive; a hidden information model demonstrates th…

Management: Entrepreneurial Marketing

Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren können. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Entrepreneurship und kreativen Mar…

Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Entrepreneurial Challenges in the 21st Century

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.

Climate-Smart Maize Breeding: The Potential of Arbuscular Mycorrhizal Symbios…