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Selling the American People: Advertising, Optimization, and the Origins of Ad…
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the I…
- Edition
- Ed. 1
- ISBN/ISSN
- 9780262374248
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 MCG s
Launch! Advertising and Promotion in Real Time
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launc…
- Edition
- -
- ISBN/ISSN
- 9780982043028
- Collation
- -
- Series Title
- -
- Call Number
- 384 SOL l
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