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Consumer Behavior
Most research studies in the area of online brand communities have largely studied the positive aspects of online brand communities, ignoring the negative influences, mainly the growing threat from customers’ saturation within these communities.
- Edition
- -
- ISBN/ISSN
- 9789535136200, 9789535136194
- Collation
- 134
- Series Title
- -
- Call Number
- -
The Consumer Benchmarks in the Unfair Commercial Practices Directive
This book investigates the regime of consumer benchmarks in the Unfair Commercial Practices Directive and explores to what extent this regime meets each of the goals of the Directive. In particular, it assesses whether the consumer benchmarks are suitable in terms of achieving the three goals of the Directive: achieving a high level of consumer protection, increasing the smooth functioning of t…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-13924-1
- Collation
- -
- Series Title
- XXI, 244
- Call Number
- XXI, 244
Introduction to Consumer Behaviour
This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the extern…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 339.47
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