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The power of experiments :decision making in a data-driven world
How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.OCLC-licensed vendor bibliographic record.
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- -
- ISBN/ISSN
- 9780262358255
- Collation
- 1 online resource (xiv, 211 pages)
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Methods in Experimental Economics
This textbook provides a hands-on and intuitive overview of the methodological foundations of experimental economics. Experimental economic research has been an integral part of economic science for quite some time and is gaining more and more attention in related disciplines. The book addresses the design and execution of experiments, the evaluation of experimental data and the equipment of a…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-93363-4
- Collation
- Ekonomi
- Series Title
- -
- Call Number
- 330
Diversity of Experimental Methods in Economics
This is the first book that examines the diverse range of experimental methods currently being used in the social sciences, gathering contributions by working economists engaged in experimentation, as well as by a political scientist, psychologists and philosophers of the social sciences. Until the mid-twentieth century, most economists believed that experiments in the economic sciences were im…
- Edition
- 1
- ISBN/ISSN
- 978-981-13-6065-7
- Collation
- Econometrics
- Series Title
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- Call Number
- 330
The Paradox of Points
In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program memberships. In sum, the results of twelve empirical studies reveal that high magnitude currenci…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-09543-7
- Collation
- -
- Series Title
- Applied Marketing Science / Angewandte Marketingforschung
- Call Number
- XIX, 163, 27 b/w illustrations
Understanding Auctions
In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different types of items. The prime goal of this book is to set an organized classification of the main auction mechanisms in a way that readers can understand the importance of auction design and the advantages and drawbacks of each model. Given the relevance o…
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- ISBN/ISSN
- 978-3-319-08813-6
- Collation
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The Economics of Multitasking
People regularly multitask, though we have been warned about the mental costs of "task-switching" in psychology and the popular press. Meanwhile, economists have remained silent on the possible economic ramifications – both good and bad – of producers and/or consumers doing more than one thing at once. This first-of-its-kind volume explores the frequency, patterns, and economic implications…
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- 1
- ISBN/ISSN
- 978-1-137-38144-6
- Collation
- XV, 216
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Nudge Theory in Action: Behavioral Design in Policy and Markets
This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-31318-4
- Collation
- XIX, 351
- Series Title
- Palgrave Advances in Behavioral Economics
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- -
Finance and the Behavioral Prospect
This book explains how investor behavior, from mental accounting to the combustible interplay of hope and fear, affects financial economics. The transformation of portfolio theory begins with the identification of anomalies. Gaps in perception and behavioral departures from rationality spur momentum, irrational exuberance, and speculative bubbles. Behavioral accounting undermines the rational p…
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- ISBN/ISSN
- 978-3-319-32711-2
- Collation
- XII, 343
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- Quantitative Perspectives on Behavioral Economics and Finance
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- -
Integrating Human Capital with Human Development The Path to a More Producti…
For the most part, human capital theory emphasizes human cognitive development and the acquisition of knowledge and skills that enable enhanced productivity and earnings. In light of recent research findings, particularly concerning neurodevelopment and early childhood development, it is becoming apparent that this standard version of human capital theory has a far too limited conception of hum…
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- ISBN/ISSN
- 978-1-137-45674-8
- Collation
- -
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New Perspectives for Environmental Policies Through Behavioral Economics
This book presents essential insights on environmental policy derived from behavioral economics. The authors demonstrate the potential of behavioral economics to drive environmental protection and to generate concrete proposals for the efficient design of policy instruments. Moreover, detailed recommendations on how to use “nudges” and related instruments to move industry and society toward…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-16792-3
- Collation
- XI, 335
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- -
- Call Number
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