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Debating ‘Homo Academicus’ in Management and Organization : Ontological A…
In the fields of management and organization, there is an ongoing debate about different ontological assumptions about people in and around organizations, and the dangers of self-fulling prophecies, i.e., the phenomena in which unsubstantiated, unethical, or dysfunctional assumptions about people can lead to adverse practical consequences. This open access book advances this debate, but in a se…
- Edition
- 1
- ISBN/ISSN
- 9783031581953
- Collation
- XV, 304 hlm,: ill, lamp;
- Series Title
- -
- Call Number
- -
An Instructor's Manual to H2H Marketing Case Studies
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating…
- Edition
- 1
- ISBN/ISSN
- 978-3-031-49005-7
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
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