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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even mark…
- Edition
- -
- ISBN/ISSN
- 978-981-10-8818-6
- Collation
- XXI, 324
- Series Title
- Management for Professionals (MANAGPROF)
- Call Number
- -
222 Keywords Marketing
Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des Marketings erläutert. Die Erklärungen…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-03385-9
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Use of Market Data in the Recruitment of High Potentials Segmentation and Ta…
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high p…
- Edition
- -
- ISBN/ISSN
- 978-3-658-10376-7
- Collation
- -
- Series Title
- -
- Call Number
- -
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