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Use of Market Data in the Recruitment of High Potentials Segmentation and Ta…
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POSTHUMUS, Jan

In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high p…

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978-3-658-10376-7
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